Company profile

Founded in 2009 by Taufik Lakhani, Aims Media is Australia's number one Out-of-Home Digital (OOHD) media measurement company. We provide retailers and marketers with innovative ways to target and engage specific audience segments in environments outside the home.

As a specialist in in-store media measurements, the Quividi solutions is a real-time audience measurement intelligence solutions for retailers and the out of home digital signage industry. We cater to Digital signage networks, retailers, advertisers and market researchers. Aims Media uses the Quividi audience measurement software that helps companies measure the effectiveness of In store marketing and understand the behavior of their shoppers.

Using a PC video camera and computers our anonymous audience measurement software gathers data on how people view advertisements and how they respond to various ads. The technology can detect how many people have viewed your advertising, their dwell time, gender, age group of your target audience, OTS (Opportunity to see) and can also cater to viewers in real-time. (i.e an add can be changed by demographics of your target audience) This Information can be used to dramatically increase the effectiveness of ad campaigns, increase in store product sales, increase the penetration of advertising within numerous digital signage networks and allows network owners to have correct screen placing. We deliver accurate measurements for a variety of media delivery methods including digital screens, posters, and product displays.

Aims Media is Quividi’s representative in Australia that promotes the importance of research and Media measurements in the Out-of Home-Digital Signage Space.