Audience Measurement Technology

Quividi’s technology has been developed entirely in-house, with the goal of minimizing CPU requirements and allowing the use of even low-cost hardware components. Combining state-of-the-art algorithms in pattern recognition, movement estimation and feature analysis, VidiReports is a face detection solution that estimates with a great accuracy the exposure of human faces to a point of interest. VidiCenter, Quividi’s back-office platform, is VidiReports' companion solution for data analysis and storage. Offered as a secure web-based service, VidiCenter is a complete industrial solution for the out of home audience measurement needs. Vidicenter has been designed to safely handle to large volumes of incoming data and simultaneous connections and can integrate third party data such as media playlists. Quividi's solution and its applications are patent pending.

Privacy

• A.I.M.S. & Quividi takes privacy issues seriously. Since the very beginning, we have always endeavored to anticipate and respect the national and international legal requirements in the fields of video surveillance and personal data protection. In particular, Quividi's key commitments are:  
• There are no video recordings: since Quividi's image processing algorithms operate in real time, no image or video is ever recorded;
• Audience data are fully anonymous: Quividi does not perform any biometric analysis to identify or "remember" single individuals; audience data are just aggregated counts, demographic labels and time values; • We value transparency: Quividi provides its complete software to customers, partners and prospects.